© 2019 Atikhun Jansanjai


The identity for a Jewellery designer, Bam Jansanjai. The brief is to rebrand her previous identity in pop-art explosion style. I simplify the logo to cleaner and simpler vector lines while it still communicates the idea of BAM! explosion. The black and white colour is used for the formal and main colour scheme. Furthermore, I added red blue and yellow to the identity itself for more playful visual. It also plays with pop-art colours and these colours also featured in the previous logo.